What are Explainer videos? Explainer videos are short, engaging video clips designed to explain a product, service, concept, or process in a simple and easy-to-understand manner. Why, explainer video marketing? Well, humans understand visual information 6000 times faster than text. Which makes explainer videos preferable over blogs.
Studies have shown that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it as text. Making an explainer video strategy is a no-brainer to use as a marketing tool.
How Explainer Videos Serve As A Marketing Tool
Explainer video marketing provides several benefits to a brand and helps in various ways one can imagine, such as:
1. Help Boost Sales Without Being Too Sales-Focused
According to The Drawshop, 64% of business owners say explainer videos boost sales. This statistic from Oberlo shows that a significant majority of businesses have seen an increase in sales after using explainer videos.
2. Simplify complex ideas and are easily shareable
Explainer videos make complex ideas into simpler ideas, while also being fun to watch. Making it more sharable. According to The Drawshop, 65 –75% of consumers are okay with sharing branded content.
3. Address problems and give out solutions
Explainer videos address the issues and then find solutions. Which makes the company/brand look more dependable.
4. Enhance SEO efforts in turn bringing or boosting existing website traffic
Statistic from Hubspot shows that explainer videos are a popular SEO tool among marketers. This is because explainer videos can help to achieve a variety of SEO goals, such as improving a website's ranking, increasing organic traffic, and generating backlinks.
5. Widen your audience reach and increase brand visibility
Explainer videos have helped to increase brand visibility and help widen the audience- Linearity. Explainer videos are an effective medium to communicate with your target audience about the product sold or about the service provided.
How Explainer Video Marketing Helps Businesses
Text alone cannot convey the emotion that needs to be shown. Most businesses like to show who they are and what they do, by incorporating visually stimulating and entertaining animated motion graphics and live-action scenes. Statistics show that a perfectly-made explainer video can increase conversion rates by 15-50%! Which makes the business more visible. Google's algorithm ranks pages based on SEO strength, which includes the time people spend on your site. People who watch explainer videos, stay longer on the website, providing a less bounce rate.
Google’s algorithm takes video into account. So not only are businesses making the customer journey more manageable, but they are also increasing SEO rankings in the process!
Research shows that video marketing has lots to offer, including growing sales and generating leads. About 71% of B2B (business-to-business) marketing experts and 66% of B2C (Business-to-consumer) marketing experts use videos for their content marketing.
How To Create A Compelling Explainer Video?
For an explainer video to be good, it has to follow certain rules. Those are:
Short: Explainer videos are typically under three minutes, but the best ones are often shorter, one or two minutes.
A compelling call to action (CTA): Explainer videos should clearly state what they want their intended audience to do after watching.
Aim: Explainer videos aim to address a specific problem. Describing their product or service, and replying why they're the solution.
Target the right audience: Explainer videos are best when their style and tone match that of the brand, as well as, the audience they’re trying to reach.
Top-notch quality: Explainer videos need to be of high quality. The quality of production and content to effectively communicate a brand’s value proposition.
All good explainer videos will have these five things in common. If you want a professional-quality explainer video, creating it in-house is not ideal. That is where the Explainer video production companies come into the picture.
1. Google Drive
It would have been really easy to go into a long list of features. 11 years ago and explained how Google Drive works, But they took a different approach. Instead, this explainer video emphasizes to you, the viewer, that the creators of Drive understand your world and your daily routine. The Drive, was created specifically to solve your everyday problems and hassles and make life easier. It would have been tempting to go into a long list of features and explain how it works.
2. Hootsuite
Hootsuite is another example of an explainer video in which they did not give a massive list of tech specs but still showed how the app works. The video introduces Hootsuite as the ultimate invitation to this digital party. Hootsuite’s visual storytelling beautifully illustrates how the platform levels the playing field for businesses.
3. Slack
Slack’s loyal users serve as proof of how groundbreaking their solutions are. Their animations are full of simple elements and have streamlined the flow of information, making it easy to understand.
4. Microsoft 365
Their fluid and captive animation styles effortlessly guide the viewers through all the features of this powerful business solution. Each frame is carefully crafted, delivering a stunning experience that brings out the capacity of Microsoft 365
What Is An Explainer Video Production Company?
As the name suggests, Explainer video production companies are specialized in producing explainer videos for their clients. These companies have teams of professionals with expertise in various aspects of video production, including scriptwriting, animation, design, voiceover, and editing. Their primary goal is to produce explainer videos that effectively convey complex ideas, products, services, or concepts in a clear, engaging, and visually appealing manner.
Even though they help with making explainer production, you still need to select the company that works best for you. For starters, If you start by looking on the internet for an explainer video company, we end up with a vast alternative.
However, choosing the ideal explainer video production company can be a headache if you don’t know what you’re doing. Here are the main Five tips to keep in mind while choosing the right Explainer video production company:
Portfolio/ their previous works: They serve as a visual representation of the Explainer video production company's abilities and the work done by them.
Matching goals: It is important to choose a company that makes explainer videos that are not just helpful in marketing but also portray the company’s image.
Flexible and open to feedback: Just giving out good quality content is not enough. A good explainer video production company should communicate effectively with the client, welcome feedback, and receive criticism in a positive light.
Company review: Getting in touch with the company's previous clients or reading reviews online is assured to give you an idea of what to expect from the explainer video company.
Company budget: How much you are willing to pay influences the quality of production, as it is harder to work on a limited budget.
With all those points in mind, Absolutely Content will be perfect for you. We are a dedicated video production agency and your creative partner. We have a team of storytellers, animators, and videographers specializing in creating captivating visual narratives through our motion graphics services. Our mission is simple: to bring your ideas to life in a way that inspires and engages your audience.
Final Remarks
Explainer video marketing is a powerful tool for business growth. These engaging and informative videos simplify complex ideas. Capture the attention of the audience, and drive specific actions, making them a valuable asset in the digital marketing arsenal.
By effectively conveying a product or service's value proposition, educating the audience, and building brand credibility, explainer videos help businesses attract and convert potential customers, shorten the sales cycle, and establish a strong online presence. Moreover, they contribute to improved customer understanding, trust, and loyalty.